DISPLAY

—

WINDOWS / INTERIORS

Window concepts for each season are determined by corporate and planned months in advance. I order all of the props, paints, and tools needed for the installation. The Visual Merchandising team and I collaborate to create strong fashion pulls that fit the display's concept. I provide feedback to the Visual Merchandisers on my team to select the best fashion for our windows from the start of the project up until it's time to strike the mannequins. Each member of the team brings a specific skillset where they're strongest, but we all come together to collaborate on display composition, lighting, and prop building.

We chose to celebrate the Nordic heritage of the company by embracing the modernity, simplicity and appreciation for nature that serve as
hallmarks of Scandinavian design.  The campaign came to life via playful interpretations of classic Nordic lines, themes and holiday icons, while the use of time-honored holiday colors and organic materials. The goal was to strike the balance between Nordic nostalgia and newness.

Fall is about warm colors and unusual layering. Socks under open toed shoes allows you to take some of your summer pieces into early fall. The windows and common area presentations plays with the idea of removing
the function from everyday objects.